- Of the 87,790 Chinese students in the UK, how many of them are paying under £99, £100-£149, £150-£199, £200-£249, £250-£299, £300-£349 and over £350 per week for their accommodation?
- Do you know that an overwhelming amount of Chinese students are considering moving out of their current accommodation in the next 12 months? How can you retain existing tenants, and more importantly how can you attract others away from your competitors?
- What percentage of Chinese students in your city are looking to purchase property in the next 12 months? Are estate agents doing enough to attract this £1.27 billion market?
If you are a student property developer, a private landlord or property agent looking to target this rapidly growing segment, the 2014 Chinese International Student Accommodation Survey is the only published report of its type: it provides a comprehensive guide to the key factors, pricing, and marketing tactics that influence Chinese international students as they select their accommodation.
The report has been produced following extensive research in which over 1,000 interviews were conducted across eight selected UK cities; London, Manchester, Liverpool, Leeds, Sheffield, Birmingham, Southampton and Nottingham.
With 87,790 Chinese international students currently residing in the UK, accounting for 1 out of every 3 international students in the country, this segment represents a significant opportunity for providers of student accommodation.
Those who understand how to target Chinese international students are uniquely placed to capitalise on this lucrative marketplace; however little market intelligence existed on how such students select their property, until now.
The 48-page report provides previously unavailable insight into the accommodation requirements that this unique audience has, including:
- How Chinese international students search for and select their accommodation
- The levels of rent currently paid by Chinese students
- The proportion of Chinese students who are paying for ‘premium’range accommodation
- The key factors that influence their buying decisions
- The proportion of Chinese students who are looking to move when their current rental agreements expire
- The projected market value of Chinese international students looking to buy property in the UK
For property developers and landlords looking to target accommodation at this rapidly growing demographic, the 2014 Chinese International Student Accommodation Survey is an essential purchase.