Having already developed a brand identity for them, we were again approached by the Baobaobags team for help in promoting the site to Chinese consumers. To target those consumers we developed a social media campaign that used the dominant platforms in China; Twitter equivalent Weibo, messaging service QQ, and video streaming site Youku.
Baobaobags brings the internet’s best bargain bags to smart, savvy buyers. Aimed at Chinese consumers, the team behind the service commissioned UKC Company to develop their identity. The brand needed to show a deep understanding of Chinese culture, so the identity we created incorporated symbols that, in China, are synonymous with prosperity.
When Oldham-based textile manufacturer Mallalieus of Delph wanted to take their high-quality cloths to the Chinese market, they came to UKC Company. Combining our specialist knowledge of Chinese consumer trends with strong art direction, we created a suite of promotional materials that introduced their great products to the Chinese market.
