On Thursday 2nd August, UKC Company (formerly known as Language) hosted a branding workshop for 50 Chinese students visiting Manchester from universities in China’s Jiangsu Province. They all belong to the post-90s generation, an interesting and potentially lucrative phenomenon for UK brands.
Having been exposed to unprecedented levels of consumerism, these teens and twenty-somethings, all born after 1990, have a fresh confidence about China’s future growth potential. One student from Soochow University commented that this is China’s time and that the Chinese economy is “very powerful, very strong and very proud.”
The workshop included a presentation on the basics of branding, an exploration of what makes a good brand and a discussion about how recognisable Chinese brands can develop global appeal. This enabled UKC to gain valuable insights this generation’s views on branding and consumerism.
Before the workshop, one business student at Jiangsu University admitted he was unaware of the significance of branding. Afterwards he commented that “branding and brand personality is important. The talk was eye-opening.”
Just as western brands are keen to exploit China’s flourishing economy, UKC knows that many Chinese brands are looking to expand into new markets, including the UK. Having presented to over 800 Chinese brands alongside Google China at the recent Guangdong eBA conference, UKC has an innate understanding of this two-way relationship.
Ben Hui, MD of UKC Company, said, “We were delighted to welcome these students to the UK. We offered knowledge and gained insights into the attitudes and visions of a powerful but hard-to-reach generation. It ties in well with our Chinese social media service for businesses which we’ll be launching in September.”
On Thursday 2nd August, UKC Company (formerly known as Language) hosted a branding workshop for 50 Chinese students visiting Manchester from universities in China’s Jiangsu Province. They all belong to the post-90s generation, an interesting and potentially lucrative phenomenon for UK brands.
Having been exposed to unprecedented levels of consumerism, these teens and twenty-somethings, all born after 1990, have a fresh confidence about China’s future growth potential. One student from Soochow University commented that this is China’s time and that the Chinese economy is “very powerful, very strong and very proud.”
The workshop included a presentation on the basics of branding, an exploration of what makes a good brand and a discussion about how recognisable Chinese brands can develop global appeal. This enabled UKC to gain valuable insights this generation’s views on branding and consumerism.
Before the workshop, one business student at Jiangsu University admitted he was unaware of the significance of branding. Afterwards he commented that “branding and brand personality is important. The talk was eye-opening.”
Just as western brands are keen to exploit China’s flourishing economy, UKC knows that many Chinese brands are looking to expand into new markets, including the UK. Having presented to over 800 Chinese brands alongside Google China at the recent Guangdong eBA conference, UKC has an innate understanding of this two-way relationship.
Ben Hui, MD of UKC Company, said, “We were delighted to welcome these students to the UK. We offered knowledge and gained insights into the attitudes and visions of a powerful but hard-to-reach generation. It ties in well with our Chinese social media service for businesses which we’ll be launching in September.”