Pure Student Living Appoints UKC For Chinese Social Media Account

Student accommodation provider, Pure Student Living, has appointed UKC Company (formerly known as Language) to market and raise awareness of its services to Chinese students. The agency will utilise Weibo, Renren and QQ, the Chinese equivalents of Twitter, as well as traditional media relations. Prospective overseas students will be targeted in their on and offline social environments to introduce the brand and encourage direct conversations.

UKC’s Chinese Social Media service will enable Pure to communicate directly with students in their native Mandarin and keep them up-to-date with the latest student accommodation options across London. Eighty per cent of Chinese college and high school students are already on Weibo and 42 per cent use it daily. UKC will engage with Pure’s target audiences to assess what they think of the brand in real-time and assess future levels of interest.

Ben Hui, MD of UKC Company, said:
“Our Chinese Social Media service helps us connect UK brands with Chinese consumers so they can introduce their product or service and create a buzz about their business. Pure have realised this and we look forward to helping them as they tap into the huge potential of the Chinese student market.”

James Cooper from Pure Student Living, said:
“As a company serving the Twitter and Facebook generation, it is important that we speak directly with our potential customers – students. With the constant accessibility of social media, we can raise awareness of our offer for the Chinese market and maintain Pure’s growth in this area.”

UKC will be in charge of managing Pure’s social media accounts, including identifying and building audiences among Chinese students looking to study and live in the UK. The service will consist of on and offline content delivery in Mandarin as well as responding to media and customer enquiries on Pure’s behalf.

For more information about UKC Company, visit www.ukc.company or Pure Student Living – www.purestudentliving.com

Follow UKC Company on Twitter @ukccompany

To request an interview with Ben Hui, please contact our press officer Anna Zachariassen at press@ukc.company

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02/04/2013

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Student accommodation provider, Pure Student Living, has appointed UKC Company (formerly known as Language) to market and raise awareness of its services to Chinese students. The agency will utilise Weibo, Renren and QQ, the Chinese equivalents of Twitter, as well as traditional media relations. Prospective overseas students will be targeted in their on and offline social environments to introduce the brand and encourage direct conversations.

UKC’s Chinese Social Media service will enable Pure to communicate directly with students in their native Mandarin and keep them up-to-date with the latest student accommodation options across London. Eighty per cent of Chinese college and high school students are already on Weibo and 42 per cent use it daily. UKC will engage with Pure’s target audiences to assess what they think of the brand in real-time and assess future levels of interest.

Ben Hui, MD of UKC Company, said:
“Our Chinese Social Media service helps us connect UK brands with Chinese consumers so they can introduce their product or service and create a buzz about their business. Pure have realised this and we look forward to helping them as they tap into the huge potential of the Chinese student market.”

James Cooper from Pure Student Living, said:
“As a company serving the Twitter and Facebook generation, it is important that we speak directly with our potential customers – students. With the constant accessibility of social media, we can raise awareness of our offer for the Chinese market and maintain Pure’s growth in this area.”

UKC will be in charge of managing Pure’s social media accounts, including identifying and building audiences among Chinese students looking to study and live in the UK. The service will consist of on and offline content delivery in Mandarin as well as responding to media and customer enquiries on Pure’s behalf.

For more information about UKC Company, visit www.ukc.company or Pure Student Living – www.purestudentliving.com

Follow UKC Company on Twitter @ukccompany

To request an interview with Ben Hui, please contact our press officer Anna Zachariassen at press@ukc.company